Explore the finished CLS Rockies homepage from top to bottom. The high-fidelity implementation carries the approved visual direction into a complete, responsive WordPress platform built around real content and maintainable components.
Approved Figma layouts translated into production
Responsive sections and reusable site components
Structured catalog and inquiry paths behind the design
The tour starts automatically once, with pause and replay controls.
The challenge
More than a visual rebuild
Design handoffApproved Figma directionI translated the supplied visual direction into responsive WordPress components built around real content and structured product data.Reusable architectureStructured product templateOne maintainable WordPress template presents product identity, quote conversion, downloadable resources, key benefits, and technical specifications consistently across the catalog.
CLS Rockies needed its legacy website rebuilt from approved Figma designs as a responsive WordPress platform serving customers across Colorado, Wyoming, and Montana.
Product information arrived across manufacturer pages, brochures, and specification sheets. I organized it into reusable fields, taxonomies, and templates so dozens of products could be maintained consistently.
Core project requirements
Match the approved Figma layouts across responsive breakpoints.
Build reusable WordPress patterns for pages, products, and shared elements.
Normalize manufacturer content into structured product fields and templates.
Organize equipment by type, category, and brand.
Deliver within the original estimate despite expanded production work.
Responsive Figma implementation, structured WordPress architecture, and focused custom code.
01
Responsive Figma implementation
Translated approved page designs into production-ready responsive layouts, shared headers and footers, page-specific hero sections, navigation behavior, calls to action, and reusable content patterns.
02
Structured product catalog
Created a dedicated Product content type with classifications for equipment type, product category, and brand so equipment could be managed consistently instead of as disconnected static pages.
03
Reusable product template
Built a single-product presentation system that turns structured fields into consistent product summaries, key features, benefits, technical specifications, resources, and inquiry paths.
04
Editor-friendly custom fields
Configured repeatable product fields for subtitles, descriptions, resource links, feature-and-benefit content, specification tables, source notes, and verification status.
Consolidated manufacturer pages, brochures, and specification sheets into verified product content, imagery, metadata, and resource links.
WordPress engineering
How the platform was engineered
The implementation combined a custom GeneratePress child theme built specifically for the new WordPress site, reusable GenerateBlocks patterns, centralized design settings, structured product data, and focused custom code.
WordPress
GeneratePress
GenerateBlocks
Advanced Custom Fields
Custom Post Type UI
PHP
ES6+ JavaScript
CSS custom properties
Fluid clamp() scale
WordPress typography settings
Responsive QA
Theme foundation
Built a custom GeneratePress child theme specifically for the new WordPress implementation, with GenerateBlocks powering reusable, responsive page components.
Design system
Centralized colors, typography, spacing, and reusable block styles.
Content model
Created a Product content type, three catalog taxonomies, and 11 structured product-detail fields for reusable equipment pages.
Templates and queries
Shared templates and controlled queries produced consistent pages and business-defined manufacturer ordering.
Custom behavior
Focused PHP and ES6+ JavaScript supported catalog utilities, shortcodes, interactive cards, galleries, team modals, navigation, and mobile behavior.
Content workflow
Normalized manufacturer content into verified product data, imagery, metadata, and resource links.
Responsive design system
Figma-matched fluid typography
I mapped the Figma font sizes, weights, and line heights into centralized WordPress typography settings. CSS clamp() values created a fluid scale from desktop through mobile, verified against the supplied layouts.
Original desktop and mobile type specifications.
01Figma type specifications
Captured sizes, weights, line heights, and hierarchy.
02Centralized fluid scale
Built reusable WordPress settings with clamp-based sizing.
03Cross-device verification
Compared output against desktop, tablet, and mobile layouts.
The outcome
A polished website backed by a practical content system
The result is both a responsive B2B marketing website and an extensible equipment-management platform.
Design translation
Production aligned with the approved designs
The website carries the Figma direction into responsive production layouts while accounting for real content, navigation, reusable components, and WordPress editing needs.
Catalog scale
Dozens of products managed consistently
At the documented catalog capture, WordPress contained 51 equipment records across multiple brands, categories, and equipment types, with 31 products published and additional records staged for review.
Maintainability
Structured editing instead of one-off pages
Product data can be updated through purpose-built fields and classifications while the shared template maintains consistent presentation across the catalog.
Delivery control
Expanded complexity absorbed within the estimate
I completed the hands-on implementation in 50 hours and 39 minutes, within the original 42–52 hour range, while adding content normalization, catalog architecture, technical remediation, and production QA that were not fully visible at proposal time.
Completed for CLS Rockies through Brindle Digital Marketing. Figma designs were supplied; I handled WordPress architecture, responsive implementation, custom functionality, catalog construction, and launch support.
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